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Street/Urban Wear Expert

The word on the street is... fashion! Our sassy Street Wear Expert Chako is the urban outfitter you need to sport serious threads, G.

Pop Culture Extremes?

"In the past, there always seemed to be enough time and people," proclaims a man from an old IBM commercial. What of today? It seems like there's not enough time, so we have learned to do as much as we can in the time frame that we are given. We've learned to multi-task and we have created all types of machines that can do more than one thing: cell phones that can also be also used as alarm clocks, address books, recorders and web carolers, game systems that can double as cd and DVD players and shoes that can multitask in performance AND style.

Let's imagine a hybrid of the last two items on my list: the game system and the shoe. What could possibly be birthed of the two? It seems that Nintendo's 2001 Style campaign has launched a shoe 'for club kids with attention deficit disorder' (F.A., "In Style", May 2001, pg. 240). If you can imagine this, the shoes are crazy high platforms that contain a real and functional Gameboy within the platform! I'm not sure how to feel about these except that they are very cool display pieces and pretty nice advertisement pieces. One model is bright yellow with the Gameboy embedded under the front part of the shoe. The kitschy, cutesy part of the shoe has a little hole in the back part of the platform with Pikachu perched right inside (How can we be sick of him when he's so darn cute?!).

Crave more in shoe news? Adidas and Nike have taken the hint that hip urbanites crave their shoes as part of their essential wardrobe pieces. So designers are finally infiltrating the city/street sneaker business. Fashion houses like Prada, Hermes and Chanel have offered up their own versions or similar versions of trainers that have been put out by the likes of Reebok and Converse. The companies have found that their sales are booming (check out the Nike Air Woven!) and that their new shoes can be high in style and low in athletic performance boost. Big and popular companies like Adidas are also reissuing old shoes and limiting the editions to make the crowds want more. Of course this just means higher prices and competition for shoes!


Check these other great articles from our Street/Urban Wear Expert:

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Pop Culture Extremes?5/18/01
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