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Chako
Street/Urban Wear Expert

The word on the street is... fashion! Our sassy Street Wear Expert Chako is the urban outfitter you need to sport serious threads, G.

Graffiti in Fashion
1/29/01

As we all have noticed, the big Eighties have been making a comeback in many strange and eclectic ways--and always with a millenial twist. What I've seen is a lot of graffiti art coming out on purses, shirts and jeans which is ironic because of content versus context. This is something that everyone can do with their favorite thick and black sharpie, however, it is just not something that everyone can grasp the concept of.

What was once considered socially unacceptable, illegal and destructive, is now a part of major consumption in the fashion world. Graffiti has shown up on the likes of Louis Vuitton and Dolce & Gabanna when the designers probably have no clue of what the true motivations behind graffiti are- which is NOT to make money but rather to deliver a social message or disobedience.

Take a look the graffiti art known as the "memorial mural." These murals are designated to loved ones that have died, famous musicians and politicians. Fashion's nonchalant take on graffiti has lessened the importance and power of these types of works by commodifying and commercializing them. It is important to remember that graffiti has it's roots in the illegal and disobedient, not the Bourgeois or the rich.

Peace,

Chako



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